CONTENT & Copy
Content strategy Mapping
When I am asked to create a content strategy plan or re-design a website, I usually start with a visual representation of the current content channels to diagnose areas for improvement.
Once we establish some agreement over the role of all site content, I create a style guide that explains and enforces these decisions, providing positive examples of existing content to help staff writers identify and modify their style.
CopyWriting Samples
Copywriting samples—many under site-specific aliases—organized by subject/industry.
Many of my current technical writing (specifications, tutorials, API documentation) are unshareable due to NDA's.
For copywriting projects, email kevin@lithosproject.com
MARKETING
B2C
RUNE NYC LEGGINGS 2016 - Live B2C Landing Page for Facebook Ads Targeting 25 to 50 y/o City Dwelling Mothers - Original Copy & Design
RUNE NYC LEGGINGS AUTOMATED SIGN UP EMAIL - Original Copy & Design
B2B
Maximizing the Success of Email Marketing Campaigns - xAmplifier Wordpress Blog
Four Customer Satisfaction KPIS to Consider - xAmplifier Wordpress Blog
Five Predicted Digital Marketing Trends for 2015 - xAmplifier Wordpress Blog
Measuring Decision Drivers to Increase Sales - xAmplifier Wordpress Blog
The Basics of Psychographics for Marketing - xAmplifier Wordpress Blog
Targeting Customers & Leads on Social Media - xAmplifier Wordpress Blog
How to Boost Your Business with Net Promoter Score® - xAmplifier Wordpress Blog
Examining the Differences Between Relationship and Transactional Net Promoter Score®
- xAmplifier Wordpress Blog
How to Use Social Media Buttons to Your Company’s Advantage - xAmplifier Wordpress Blog
Utilizing Customer Profiles to Reach Your Ideal Clients - xAmplifier Wordpress Blog
How to Use Snapchat, Instagram and Vine for Social Media Marketing - xAmplifier Wordpress Blog
Health, SKIN & BEAUTY
The Top 5 Weight Loss Trends of the '60s (for Betty Draper) - SignatureForum.com
The Top 5 Vitamin & Herbal Energy Boosters - SignatureForum.com - Under Alias "Dean Anderson"
'Smartphone Face': Is Your iPhone Giving You Wrinkles? - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
How Vitamin D Effects Skin Pigmentation - HealthySkinPortal.com - Under Alias "Richard Dean"
Made Up: The Truth About Make-Up Products & Marketing Buzz Words - PlasticSurgeryPortal.com - Under Alias "Clem Mestre"
Can Beards Protect the Face from Sun Damage? - HealthySkinPortal.com - Under "Alias Dean Anderson"
The Buzz About Bee Venom: A New Anti-Aging Solution? - HealthySkinPortal.com - Under Alias "Clem Mestre"
The Myth of Base Tanning - HealthySkinPortal.com - Under Alias "Clem Mestre"
5 Tips to Prevent Post-Workout Breakouts - HealthySkinPortal.com - Under Alias "Clem Mestre"
Holy Cowell! New Biography Reveals Simon Cowell’s Age-Defying Secrets - NewImageSpecialists.com - Under Alias "Clem Mestre"
5 Fashionable Ways to Avoid Sunburns This Summer - SignatureForum.com - Under Alias "Clem Mestre"
5 Tips for Wintertime Sun Protection - HealthySkinPortal.com - Under Alias "Clem Mestre"
5 Skin-Boosting Uses for Pumpkin - HealthySkinPortal.com - Under Alias "Clem Mestre"
Tyra Banks Says Plastic Surgery is 'Absolutely Fantastic' - PlasticSurgeryPortal.com - Under Alias "Clem Mestre"
10 Best Skincare Products Under $10 - HealthySkinPortal.com - Under Alias "Clem Mestre"
5 Unexpected Causes of Acne Breakouts - HealthySkinPortal.com - Under Alias "Clem Mestre"
Chicago Bans Minors from Tanning Booths - HealthySkinPortal - Under Alias "Richard Dean"
Dangers of Skin Lightening Creams - HealthySkinPortal.com - Under Alias "Dean Anderson"
'Tanorexia': The Dark Truth About Tanning Addiction - HealthySkinPortal.com - Under Alias "Dean Anderson"
‘Space Juice’ AS10 May Prevent Wrinkles, Sunspots in Terrestrial Users - HealthySkinPortal.com - Under Alias "Dean Anderson"
Hair Removal
Razors for $1? How the Dollar Shave Club is Changing Shaving - HairRemovalForum.com
5 Eco-Friendly Hair Removal Methods - HairRemovalForum.com
5 Cultures, 5 Unique Hair Removal Customs - HairRemovalForum.com
Morgan Spurlock’s 'Mansome' Explores the World of Male Grooming - HealthySkinPortal.com - Under "Alias Dean Anderson"
The Better Investment: Laser Hair Removal vs Shaving vs Waxing - HairRemovalForum.com - Original Copy & Chart Graphic
Are Some Hair Removal Waxes Better Than Others? - HairRemovalForum.com
5 Tips for Pain-Free Waxing - HairRemovalForum.com
Hair loss
8 Medications That Cause Hair Loss - HairLossSpecialists.com - Under Alias "Dean Anderson"
Female Hair Loss Causes - HairLossSpecialists.com - Under Alias "Dean Anderson"
Medical & Non-Medical Approaches to Menopause-Related Hair Loss - HairLossSpecialists.com - Under Alias "Dean Anderson"
The Hair Loss Checklist: A Step By Step Guide to Fighting Baldness - HairLossSpecialists.com - Under Alias "Dean Anderson"
Olympic Cyclist Joanna Rowsell Spins Hair Loss Into Gold - HairLossSpecialists.com - Under Alias "Dean Anderson"
Possible Psychological Causes of Hair Loss - HairLossSpecialists.com - Under Alias "Dean Anderson"
NFL Star Wes Welker Gets Hair Transplant Surgery - HairLossSpecialists.com - Under Alias "Dean Anderson"
Justin Bieber Offers Hair Advice to Prince William - HairLossSpecialists.com - Under Alias "Clem Mestre"
Is Lindsay Lohan Balding? - HairLossSpecialists.com - Under Alias "Clem Mestre"
An Intro to Pregnancy Related Hair Loss - HairLossSpecialists - Under Alias "Clem Mestre"
ELECTIVE MEDICAL SURGERY
5 Medical Discoveries That Changed Surgery Forever - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
The 8 Most Bizarre Body Modification Surgeries - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
The Complete History of Kim Kardashian Plastic Surgery Rumors - PlasticSurgeryPortal.com - Original Copy & Graphic - Under Alias "Clem Mestre"
Cosmetic Surgery Provides Relief for the ‘Toe-bese’ - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
Glowing Liquids Shed New Light on Plastic Surgery Procedures - PlasticSurgeryPortal.com - Under Alias "Richard Dean"
Plastic Surgery Leftovers: What Happens When the Procedure is Over? - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
The Hidden Risks of Medical Tourism - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
Latest Development in Cosmetic Imaging: The VECTRA M3 3-D System - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
A Guide to Chin Augmentation: Costs, Risks, & Recovery - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
The Safety of Combining a Hysterectomy and Tummy Tuck - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
Which 5 Countries Choose Plastic Surgery the Most? - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
Why Vegans Make Great Plastic Surgery Patients - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
Study Estimates How Many Years Younger Facial Surgery Can Make You Look - PlasticSurgeryPortal.com - Under Alias "Dean Anderson"
A Brief History of Rhinoplasty - PlasticSurgeryPortal.com - Under Alias "Richard Dean"
TV's 'Magic City' has Trouble Casting Natural Bosoms - PlasticSurgeryPortal.com - Under Alias "Clem Mestre"
'Human Barbie' Sarah Burge Gives Daughter Plastic Surgery Vouchers - PlasticSurgeryPortal.com - Under Alias "Clem Mestre"
Flash Recovery Breast Implants: A New You in No Time? - BreastAugmentationResources.com - Under Alias "Dean Anderson"
Breast Augmentation Patients Enjoying More Fulfilling and Frequent Intimate Encounters - BreastAugmentationResources.com - Under Alias "Clem Mestre"
BOTOX
Henry “The Fonz” Winkler Supports Medical Botox for Stroke Victims - BotoxForum.com - Under Alias "Dean Anderson"
Cooler than Botox: ‘Frotox’ Nerve Hibernation - BotoxForum.com - Under Alias "Dean Anderson"
20 Year Olds Getting ‘Preventative’ Botox - BotoxForum.com - Under Alias "Richard Dean"
Can a Nutritional Supplement Extend the Life of Botox? - HealthySkinPortal.com - Under Alias "Dean Anderson"
5 Ways to Prevent Botox Bruising - BotoxForum.com - Under Alias "Clem Mestre"
The 'Facelift Bungee': A $25 Botox Alternative? - PlasticSurgeryPortal.com - Under Alias "Clem Mestre"
Did Gwen Stefani Get Lip Injections? - PlasticSurgeryPortal.com - Under Alias "Clem Mestre"
Botox for Migraine Headaches - BotoxForum.com
Botox for Bunny Lines - BotoxForum.com
Botox for Asthma - BotoxForum.com
Preparing for a Botox Treatment - BotoxForum.com
Choosing a Botox Doctor - BotoxForum.com
At-Home Botox: Details on DIY Injectables - BotoxForum.com
Can I Experience Botox Resistance? - BotoxForum.com
Botox for Enlarged Prostates - BotoxForum.com
Home improvement & Contracting
5 Future Trends in Dishwashing - SignatureContractors.com - Under Alias "Dean Anderson"
Dream Decks: New Survey Reveals Home Owners' Ultimate Deck Ideas - SignatureContractors.com - Under Alias "Dean Anderson"
The Future of Flooring - SignatureContractors.com
MISC. OUT OF PRINT / OFFLINE
"The Cloud of Unknowing" Album Review - James Blackshaw - Tompkin Records
"Six Reasons to Change Your Mind About Crop Circles" - [Esoteric / Unexplained]
